Autocheck Advertising
Overview
During my time at Jumpstart Automotive, I managed the creative for the digital and print advertising for Experian’s AutoCheck, a free auto history report for used vehicles. They had a robust dealer audience, but were lacking in brand awareness with consumers. To remedy this, we changed their existing advertising approach from using very literal ads illustrating forms and lengthly copy, to ads that would create an emotional, lifestyle connection to the purpose of the product.
ROLE
Creative Director
SCOPE OF WORK
• Ad Concept Development
• Creative Direction
• Photography Direction
Consumer Print & Digital Advertising
MORE TIME FOR THE GOOD STUFF
The concept illustrated the joy and freedom you get from buying a pre-owned car you can trust — because you used AutoCheck.
The Experian Auto Check team put a lot of faith into me and my team, as this was their first time running consumer advertising and doing original photography. We were all so thrilled with the results and they continue to utilize the advertising we created for them, with updates and refreshes as planned.
We developed new advertising for their dealer audience, as well as their first ever consumer advertising.
Dealer (B2B) Print & Digital Advertising
We started with ad tests using stock photography and when those showed a strong click-through rate improvement, we moved into original photography — a first for the client.
All of the advertising was produced in multiple sizes* so they could run across several digital properties, each with an animated and static version to meet standard ad requirements.
*Not all ad sizes and variations are shown.
Project Lead, Creative Direction - Danielle Gutherie
Copywriter - Jennifer Sams ; Photographer - Chris Leschinsky ; Producer - Erin Fox ; Account Directors - Rob Bollinger, Chad Gennow